where there's life... there's Bud

This Budweiser Beer ad from the 1950s targets men between the ages of 21-40. Its use of bright colors and a friendly looking white man in a suit make this effective at advertising at that target audience but the tiny copy and their main slogan they're using makes it ineffective, in my opinion, at doing more than just getting a quick glance from potential consumers. It uses the mason symbol and James Bond, both of which were very big during this time period. The use of Bond means this ad utilizes the friendly advisor approach and it uses the hard sell techniques by being direct in its pride about the ingredients used. This would be important at the time because the 50s were a time of great rebellion from the younger generation and to rebel, they would drink illegally or smoke, and this ad positions Budweiser as being more of a classy thing and not something to be consumed behind the dumpsters at school. The only stereotype here is that only men consumer beer.