This advertisement for enlisting into the military during World War II, released in 1943, attempts to grab the attention of the males ages 18-25. This is an effective advertisement because it uses not only patriotism brought about by the current world crisis, but also uses the transfer method in an attempt to take draw similarities between present day and the American Revolution and the glittering generalities method, which is a linking to a favorable cause or idea, with the idea here being liberty. The culture of the time period was war so it completely embraces what is going on in the world but one way that it was said to gain status and respect from fellow men in this time was by joining the military and really draws on the stereotypical idea of what a man should be; strong, brave, patriotic.
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