America Runs on Bulova Time

This is the first ever TV commercial advertisement, selling Bulova Watches. Played during a baseball game in 1941. This ad was targeted at professional males between the ages of 25-40 who would be wearing watches. With its message that "America runs on Bulova Time," this ad successfully captures its audience at the time to me because it's playing the patriotic angle in a time between the World Wars. It is also important to note that shortly after this, America entered the war and that was the end of television for some time. This ad uses a hard sell technique to try and sell the product by using the patriotism of the American people. In this time between WWI and WWII, America had entered into a time of prosperity and excess and a watch was a symbol of wealth because it was a luxury, especially one like the Bulova watches.