Spam 'N' Pancakes On The Fire

This ad from 1942 sells the popular meat product, SPAM. It uses a two line rhyme along with a few recipes for different uses of SPAM to target women between the ages of 18-25 who would be buying their husbands groceries. In the time period before WWII, women had only started breaking into the workforce so at this point some women are still the "make my husband happy" types. I think it's an effective ad because not only does it have a catchy slogan that consumers can think about with the product name, but it also has other uses. Since SPAM was only introduced in 1937, the advertisers had to make sure new consumers knew that the product was versatile and not just for being put on sandwiches. In 1942, America had already entered into the war and with food shortages affecting people all over the country, SPAM was a cheap "miracle meat" that provided the protein that people needed. The only race being targeted at this point were the white population because this was still in a time before any other race really had any buying power.