This advertisement for the '55 Ford aims at men between the ages of 25-50 that are either working class or retired. It uses a unique selling proposition technique along with the same font and a the image of the actual car, and it touches on Ogilvy's idea about how products can augment a person's image. It embraces the idea of style obsolescence, by having the years model number in the ad, showing that by now obsolescence is really starting to catch on. 1955 does fall within in the time period we studying in class called the post-war boom, which talked about obsolescence so that's pretty big in advertising culture. This item was a symbol of having excess along with it was an easy way to get from many homes out in the suburbs into the cities where most people works or shop.
No comments:
Post a Comment