Thursday, October 31, 2013

Every Bite is Happifyin' Light



Aunt Jemima pancake mix was released in 1886 and it was a woman by the name of Nancy Green who ended up becoming the face of the mix. Targeting women between the ages of 25-35 who are going to be at home getting ready to do the shopping for the family, this ad uses many different fonts which takes away from its effectiveness but the catchy slogan, friendly advisor and soft sell techniques really surpass that making this ad seem very effective to me. They created this great personality that people could identify when thinking of the brand and put her on the advertisements so that everyone knew who to look for in stores. Pancakes became a big part of a lot people's mornings after and Aunt Jemima became a household name. This ad does have some ethnic and racial implications of how African Americans dressed in a sort of cooks outfit and cooked for families. 

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