This ad, created in 1932, targets women who are beginning to deal with the signs of aging between the ages of 25-40 to sell their Palmolive Soap, said to be able to give women youthful skin. This ad is ineffective in persuading because there is entirely too much copy on it. On top of that, the ad uses some very tiny font size with the parts that are supposed to stand out only being a few points larger. This is definitely a time of youth and beauty and this ad plays that up. The slice-of-life technique is being employed by this ad by emphasizing the importance of youthful skin along with the hard sell by being in the audiences faces with beauty and youth.
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